From Wired Magazine, a look-through of the technology and techniques used to recruit supporters and votes. Pretty interesting...
The Obama campaign has been building, tweaking and tinkering with its technology and organizational infrastructure since it kicked off in February 2007, and today has most sophisticated organizing apparatus of any presidential campaign in history. Previous political campaigns have tapped the internet in innovative ways — Howard Dean's 2004 presidential run, and Ron Paul's bid for this year's Republican nomination, to name two. But Obama is the first to successfully integrate technology with a revamped model of political organization that stresses volunteer participation and feedback on a massive scale, erecting a vast, intricate machine set to fuel an unprecedented get-out-the-vote drive in the final days before Tuesday's election.

