Insiders report most spending has targeted individual states or psychographics -- as Loew put it, "left-handed people in Toledo." That could bode well for ad networks, known for such targeting.
http://www.adweek.com/aw/content_display/news/media/e3i2da171c37e1d75e27...
Although the credibility of the report is called into question with the first statement like: