Anti-Obamacare Ads ACTUALLY INCREASED ENROLLMENT (Thanks, TeaTards!)

Brookings fellow Niam Yaraghi observed "a positive association between the anti-ACA spending and ACA enrollment." Spending on negative Obamacare ads has outpaced spending on positive ads 15 to 1, according to media research. In Senate races where Democrats are running for re-election, which have been the major targets for anti-Obamacare ads, Yaraghi detected a spike in enrollment.

"This implies that anti-ACA ads may unintentionally increase the public awareness about the existence of a governmentally subsidized service and its benefits for the uninsured," Yaraghi wrote of his findings.

http://talkingpointsmemo.com/dc/brookings-anti-obamacare-ads-enrollment

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