From Wikipedia: Sweeps
Diaries are also used to collect viewing information from sample homes in many television markets in the United States, and smaller markets are measured by paper diaries only. Each year Nielsen processes approximately two million paper diaries from households across the country, for the months of November, February, May, and July—also known as the "sweeps" rating periods. Seven-day diaries (or eight-day diaries in homes with DVRs) are mailed to homes to keep a tally of what is watched on each television set and by whom. Over the course of a sweeps period, diaries are mailed to a new panel of homes each week. At the end of the month, all of the viewing data from the individual weeks is aggregated.
The Trayvon Martin incident happened on February 26, 2012 during the February "sweeps" month. All the TV stations in the land jumped on the case with all they had. Everything that was reported was about Trayvon, Arizona tea, and Skittles. The media went all out to blow this case all out of proportion and in the process setting black and white at each other's throat, when in reality all it involved was green for the media-MONEY.
TV stations live off the money they make for advertising and during theses Nielsen "sweeps" months the throw all common sense to the wind to try to gain a larger share of the audience and thereby a larger chunk of money for advertising time. The Trayvon Martin case is proof positive of the lengths TV stations will go to rake in more cash. The American people are shortchanged in the process by stories becoming headlines that should not have been important news to begin with.
The race baiting that was involved in this case shows the media as being irresponsible and reckless in their reporting of the news when money is involved. All the time black thugs are killing whites and where is the media then? Is it because it is not "sweeps" month or is there a natural bias in the media to report negative stories about whites but cover up for blacks?
Regardless of the situation, the fact remains that black protestors rampaged last night in Oakland. How many other cities will be hit by violence? The media should have to take the money they gained by sensationalizing this case and pay for the damages done to property, the harm done to innocent victims, and to George Zimmerman for the destruction that was wreaked on his character and that of his family.
Obama showed himself as being a weak minded character who was swept up into the media frenzy surrounding this case. He is not fit to be President if he is so gullible as to let the media sweep him away into making a ridiculous statement like Trayvon looking like him. He is as much of a disgrace to this country as the media. Shame on them!!!