Got this e-mail today from GM. They are still working hard to change perceptions.
Thank you for being a GM customer. There's been a lot of
discussion about the auto industry over the past few weeks,
and I want to make sure you know the facts about GM. This
is important because with all the media coverage of late
about our company and industry, it is evident that there is
much misinformation and many very dated perceptions being
communicated. The truth and the facts are always helpful.
First, we're building our best cars and trucks ever, and we're
committed to being the best car company on the planet.
Take a closer look at Chevrolet, Buick, Pontiac, GMC, Saturn,
HUMMER, Saab and Cadillac. You'll be surprised.
OUR VEHICLES ARE MORE FUEL EFFICIENT.
19 of our 2009 models have an EPA estimated 30 MPG
highway or better -- more than Toyota, more than Honda
For 2009, we offer more hybrid choices than any other
manufacturer. We currently have six hybrids, by mid-2009 we will introduce three more, and by 2012 we will offer 15
11 of our last 13 new-product introductions have been
fuel-efficient cars or crossovers. This trend will continue with 22 of our next 24 new-product introductions
We back our quality with the Best Coverage in America:
A 100,000-Mile/5-Year Transferable Powertrain Limited Warranty.(1) Plus, Roadside Assistance(1) and Courtesy
Transportation Programs.(1) This coverage is superior to
Toyota, Honda, Nissan and Ford. We believe in our quality
and reliability, and we back it up!
The 2008 Chevy Malibu and Chevy Silverado were the
"Highest Ranked Midsize Car and Large Pickup in Initial Quality" according to J.D. Power and Associates(2)
37 of our 2009 models have five-star frontal crash safety
We offer the safety and security of OnStar,(4) including
Automatic Crash Response,(5) OnStar Vehicle Diagnostics(6) and Turn-by-Turn Navigation.(7) Not Honda. Not Toyota.
Not Ford. Not Chrysler. Not Nissan. Not Dodge
THE PROOF IS ON THE ROAD TODAY.
The Cobalt XFE offers an EPA estimated 37 MPG highway.
More than Toyota Corolla or Honda Civic DX(8)
The Malibu offers an EPA estimated 33 MPG highway,
which is better than Toyota Camry LE or Honda Accord(9)
The Traverse offers the best highway fuel economy of any
eight-passenger crossover,(10) an EPA estimated 24 MPG highway. It has more interior space than Honda Pilot or Toyota Highlander
The Silverado is Car and Driver's Best Pickup 2 years
running.(11) The Silverado XFE offers an EPA estimated 21 MPG highway. No other large pickup beats it. Not Ford. Not Dodge.
The eight-passenger Buick Enclave crossover is quieter
than Lexus RX 350.(13) And with an EPA estimated 24 MPG highway, it gets better highway gas mileage than Lexus RX 350
and Acura MDX(14)
The Pontiac G5 XFE offers an EPA estimated 37 MPG highway.
More than Toyota Corolla or Honda Civic DX(8)
The GMC Sierra XFE offers an EPA estimated 21 MPG highway.
No other large pickup offers better highway mileage. Not Toyota. Nobody.(15)
The AURA midsize sedan offers best-in-class(16) highway
fuel economy. Its EPA estimated 33 MPG highway beats Toyota Camry LE and Honda Accord(17)
The VUE Hybrid has the best highway fuel economy in its
segment:(18) an EPA estimated 32 MPG
The Cadillac CTS is a 2009 "Best Resale Value" Award
winner from Kelley Blue Book's kbb.com.(19) It is one of Car and Driver's 2009 10Best. And it was also selected a top safety
pick by the Insurance Institute for Highway Safety(20)
The Cadillac Escalade Hybrid eight-passenger luxury SUV
offers an EPA estimated 20 MPG city. Better than a 2008 MINI Cooper S Convertible with automatic transmission(21)
The Saab 9-3 Sport Sedan, SportCombi and Convertible
have earned the 2009 Insurance Institute for Highway Safety's "Top Safety Pick" award in the midsize category for the third
The HUMMER H3 has a lower annual fuel cost than Nissan
AND OUR FUTURE LOOKS EVEN BRIGHTER.
The upcoming Chevy Volt (expected launch date late 2010)
represents a fundamental reinvention of the American automobile industry. The Volt will deliver up to 40 miles(24) on a single
electrical charge, well within the daily commute of nearly 80%
of Americans. It represents a giant step toward energy
GM will also continue to invest in hydrogen fuel cell
technology, which is capable of reducing automobile tailpipe emissions to non-polluting water vapor. Already, GM has
deployed 90 Chevy Equinox compact SUVs to people in what
constitutes the world's largest market test fleet of hydrogen
fuel cell vehicles
ALL MADE BY GM. SURPRISED?
Here's something else amazing: the Red Tag Sales Event,(25)
which continues through January 5, 2009. The price on the tag
is the price you pay. See some red, save some green.
It's a smart time to buy GM. For more surprising reasons why,
GM North America Vice President,
Vehicle Sales, Service and Marketing
1) Whichever comes first. Excludes 2009 Saab vehicles. See
dealer for limited warranty details.
2) Chevrolet Malibu and Chevrolet Silverado LD received the
lowest number of problems per 100 vehicles among midsize cars
and large pickups, respectively, in the proprietary J.D. Power
and Associates 2008 Initial Quality StudySM. Study based on
responses from 81,530 new-vehicle owners, measuring 344
models and measures opinions after 90 days of ownership.
Proprietary study results are based on experiences and
perceptions of owners surveyed in February-April 2008.
Your experiences may vary. Visit jdpower.com.
3) Government star ratings are part of the National Highway
Traffic Safety Administration's (NHTSA's) New Car Assessment
4) Call 1-888-4-ONSTAR (466-7827) or visit onstar.com for
details and system limitations.
5) Available on select 2007 and newer GM models.
6) Capabilities vary by model. Visit onstar.com for details and
7) Requires ABS and Directions & Connections Plan. Not available
in certain areas. Visit onstar.com for coverage map. Not
available on Pontiac Vibe and Saab 9-3 and 9-5.
8) Comparable Toyota Corolla with an EPA estimated MPG 35
highway and Honda Civic DX with an EPA estimated MPG 34
9) Malibu with available 4-cylinder engine and 6-speed automatic
transmission. Comparable Honda Accord and Toyota Camry LE,
both with an EPA estimated 31 MPG highway.
10) Based on GM Mid-Utility Crossover segment. Excludes other
11) Car and Driver 2008.
12) Based on GM Large Pickup segment and Silverado XFE with
5.3L V8 engine and an EPA estimated MPG 15 city, 21 highway.
Ford F-150 SFE with 4.6L V8 engine and an EPA estimated
MPG 15 city, 21 highway. Dodge RAM 2WD with 5.7L V8 engine
and an EPA estimated MPG 14 city, 20 highway. Excludes other
13) Based on independent testing.
14) Buick Enclave FWD, Lexus RX 350 FWD and an EPA estimated
23 MPG highway, Acura MDX and an EPA estimated 20 MPG highway.
15) Based on GM Large Pickup segment. Toyota Tundra 2WD with
5.7L V8 engine and an EPA estimated MPG 14 city, 18 highway.
Excludes other GM vehicles.
16) Based on GM Mid-Car Sedan segment and an EPA estimated
MPG 33 highway (gas), MPG 34 highway (hybrid). Excludes other
17) Saturn AURA with available 4-cylinder engine and 6-speed
automatic transmission. Comparable Honda Accord and Toyota
Camry LE, both with an EPA estimated MPG 31 highway.
18) Based on GM Compact SUV-Crossover segment and EPA
estimated MPG 32 highway.
19) Vehicle's projected resale value is specific to the 2009
model year. For more information, visit Kelley Blue Book's
kbb.com. Kelley Blue Book is a registered trademark of Kelley
Blue Book Co., Inc.
20) Based on IIHS segmentation and testing results. IIHS results
based on front-, side- and rear-impact tests and the
availability of Electronic Stability Control.
21) 2008 MINI Cooper S Convertible with automatic transmission
and an EPA estimated 19 MPG city.
22) Saab 9-3: Based on IIHS segmentation and testing results.
IIHS results based on front-, side- and rear-impact tests and
the availability of Electronic Stability Control.
23) Based on EPA Annual Fuel Costs and EPA estimated MPG. H3 EPA
estimated MPG 14 city, 18 highway. Pathfinder EPA estimated MPG
14 city, 20 highway (premium fuel recommended).
24) Assumes fully charged battery. Actual range may vary
depending on driving habits and conditions. Vehicle features and
performance capabilities subject to change without notice.
25) Tax, title, license, dealer fees and optional equipment
extra. Not available with some other offers. At participating
dealers only. Take delivery by 1/5/09. See dealer for details.
For Copyright & Trademark Information, go to
The marks of General Motors, its divisions, slogans, emblems,
vehicle model names, vehicle body designs and other marks
appearing in this email are the trademarks and/or service marks
of General Motors Corporation, its subsidiaries, affiliates or
licensors. Copyright 2008 GM Corp. Buckle up, America!
General Motors Corporation
100 Renaissance Center
Detroit, MI 48265