Popularity of Web brands signals power shift

AMSTERDAM (Reuters) - A consumer poll on Friday exposed the worst kept secret in the business world: Internet companies are becoming more important to people than firms that operate in the real world.

Google retained its title as the world's most influential brand, and video-sharing site YouTube and online encyclopedia
Wikipedia were catapulted into the top five at the No. 3 and 4 spots, according to the annual survey by online branding magazine brandchannel.com.

While brandchannel's survey is not uncontroversial as it asks 3,625 branding professionals and students "Which brand had the most impact on our lives in 2006?," rather than measuring economic impact, the evidence of the result is everywhere.

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Also don't forget to see the Clinton thread on ToledoTalk regarding uses of technology at:


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No shock here. Internet information is still growing at an alarming rate. The consumer is becoming more tech savy. It only makes sense that they'd begin to relate to those companies more and more often.



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